• Relieve Stress

    I love my Choob! It's very convenient that it's right on my neck. Not only it helps me when I get stressed but doubles as an accessory. I will recommend to everyone who need a tool to help with their stress/anxiety.

    -Casey J.

  • Get Deeper Sleep

    It's beautiful and truly helps me maintain a sense of calm throughout the day. I especially enjoy using it before bed—lights off, phone away, taking deep, slow breaths with the Choob. It helps relax my mind, making it easier to drift off to sleep!

    -Tiffy B.

  • Relieve Cravings

    I honestly never thought I'd be able to quit vaping. The Choob has been a lifeline, helping me center myself during meditation, calm my breathing, and resist the urge to rely on nicotine for comfort.

    -Jake P.

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Benefits Of Daily Use

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Ready To Make A Positive Change?

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FAQs

Won't a straw have the same effect?

You could absolutely use a straw! However, we found that it's impractical due to random sizing being ineffective and it flattening in your pocket.

We use medical grade stainless steel so it can be used safely everyday. We have also tested and found the optimal tube length and diameter in order to create ideal exhalations that physiologically trigger calm.

Is there any science behind the Choob®?

The Choob® not only taps into the science of deep breathing, it controls each breath, creating the perfect exhale. This activates the body's relaxation response by stimulating the parasympathetic nervous system, leading to lowered:


- Heart rate
- Blood pressure
- Stress hormone levels (cortisol)

The Choob® also serves as a visual cue for everytime you reach for the vape or feel your stress levels rise.

It guides you to maintain a rhythmic breathing pattern and focus on your breath. This practice can relieve stress and aid in quitting smoking/vaping by promoting relaxation and mindfulness.

Why can't I just breathe on my own?

Most people understand that slower breathing relaxes them, but still don't do it. This is because it can be hard to achieve the benefits without forming the correct breathing pattern.

The Choob® is a physical object, which helps you form the habit of taking those slower breaths as a daily practice as well as guiding each breath, helping you reach a state of zen.

How can this help with a Nicotine addiction?

Nicotine addictions involve both physical and psychological components. The act of smoking or vaping often becomes associated with stress relief or relaxation. The Choob® offers an alternative behaviour that mimics the inhalation and exhalation pattern associated with vaping or smoking.

This helps you to replace the habitual action of smoking or vaping with a healthier alternative. Secondly, stress and anxiety are common triggers for nicotine cravings. The Choob's stress-reduction features help users manage their stress levels more effectively. Reducing the urge to reach for a vape or cigarette when stressed.

What's in it?

NOTHING! There are no substances or materials inside the Choob®. It's purpose is to provide a calming sensation by channelling your breaths as you use it, promoting relaxation and a sense of well-being.